Print this article
US Bank Jumps On Digital Advice Trend
Eliane Chavagnon
25 August 2016
has struck a deal with BlackRock’s FutureAdvisor platform to offer automated investment capabilities to clients of its US Bancorp Investments affiliate. The service, a hybrid digital advice offering, is expected to be available to clients in 2017. It will be accessible through accounts enrolled at via US Bank’s website and mobile banking app. “FutureAdvisor is proud to partner with US Bank Wealth Management to provide a potentially more affordable, efficient solution for its advisor community to work with investors who increasingly expect to engage with technology to gain insights on their investment portfolios,” said Bo Lu, co-founder and chief executive of FutureAdvisor, which is based in San Francisco, CA. “Digital advice is here to stay and will play a larger role as the combination of digital and human advice, packaged appropriately together, continues to improve outcomes for both financial advisors and their clients,” Lu said. In February and April respectively, RBC and LPL made similar moves with FutureAdvisor, which can be viewed here and here.